For months the typical marketing story on gluten-free products described (and predicted an additional) boom in the market, due to people on medical diets as well as trend or fad followers.
But might the recent shakiness of the economy lessen the extent of the boom? That might be the case if the cost of gluten-free products remains relatively high. Consider the articles "Gluten-Free Diet: A Cure for Some, a Fad for Most" (U.S. News and World Report, October 31, 2008) and "Budgets Squeezed, Some Families Bypass Organics" (The New York Times, November 1, 2008).
Saturday, November 01, 2008
Gluten-Free Recession?
Labels:
fads,
marketing,
New York Times,
trends,
U.S. News and World Report,
Whole Foods
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2 comments:
There are some pretty strong comments on that US News and World Report article. I love when people say there is no such thing as Celiac Disease. They probably think it is some government conspiracy theory. Thanks for posting the links!
You made some good points there. I did a search on the topic and found most people will agree with your blog.
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