Gluten-Free Recession?

For months the typical marketing story on gluten-free products described (and predicted an additional) boom in the market, due to people on medical diets as well as trend or fad followers.

But might the recent shakiness of the economy lessen the extent of the boom? That might be the case if the cost of gluten-free products remains relatively high. Consider the articles "Gluten-Free Diet: A Cure for Some, a Fad for Most" (U.S. News and World Report, October 31, 2008) and "Budgets Squeezed, Some Families Bypass Organics" (The New York Times, November 1, 2008).