CNBC ON THE MONEY SEGMENT

CNBC recently featured an upbeat On the Money segment (Friday, October 5, 2007) in which Scott Cohn reported on the improving situation for gluten-free consumers following a long period of being ignored by corporate America. The item quotes Vanessa Maltin of the National Foundation for Celiac Awareness (NFCA) to the effect that the market is projected to reach $1.7 billion by 2010. Maltin also praised Bell & Evans and Bob's RedMill for their gluten-free products.

Coverage also included interviews at GFRAP restaurant Risotteria. One interview cited soy sauce as a source of "hidden gluten"—okay...but she also mentioned "all the preservatives" in canned foods, which might not have been the best example as it sounds like an exaggeration. Cohn mentions that an estimated 3,000,000 Americans have celiac disease and also mentions that there are an additional 10,000,000 Americans with "gluten intolerance." I'm not sure where he got that latter figure.