Tuesday, November 13, 2007


BurgerFuel is a New Zealand burger chain that is introducing a gluten-free bun option. Here's an online promotion...

Source (00:43)

...and here's the press release:
BurgerFuel Launches Gluten-Free Buns
Wednesday, 7 November 2007, 3:40 pm

Kiwi gourmet burger company BurgerFuel has launched Gluten-Free buns across New Zealand. This has already been a busy year for the company as they continue to expand their store network, with new stores opening in King’s Cross, Sydney and Napier, Hawke’s Bay in October.

“Yes, it has been a busy year for us, but that’s never an excuse to stop product innovation” says Managing Director, Chris Mason. “We’ve been approached by a lot of different people from the Coeliac and wheat-intolerant communities to introduce a gluten-free bun so we wanted to make sure we got it right” says Mason.

BurgerFuel have spent a lot of time testing and tasting their latest product innovation and think that the bun will appeal to a more mainstream market as well.

“I remember when we introduced true vegetarian and vegan options to the market, instead of just alternatives and substitutes. Over time, even self-confessed meat eaters were enjoying them too! We’ve taken the same approach to our gluten-free buns. They are what we call a true option, not just an alternative for people who can’t eat wheat. It wasn’t easy, but we’ve created a gluten-free bun that tastes light and fresh.” says Mason.

“During tests with Coeliac interest groups, many said it was the best gluten-free bread they’d ever tasted. Some even went as far to say they couldn’t believe that we’d made a gluten-free bun that didn’t taste like cardboard or concrete” says Mason.

Gluten-Free buns are now available at all BurgerFuel stores in New Zealand. Gluten-free product information for BurgerFuel is also available in store.

BONUS Here's a version with different lyrics.

Source (4:31)


Ellen said...

Once again you have brightened my morning! Good news and good music...thanks.

Loosey said...

Hey the add looks fantastic... I tried out these burgers last week.
The gluten free "chicken burnout" was fantastic, nice and fresh... I really enjoyed the burgers. Gluten Free New Zealanders Now have even more selection.