MAJOR BREAKTHROUGH?

Maybe I'm wrong about this...but is the Dietz and Watson spot that's been running on NY1 the very first NYC/NY/USA commercial to tout gluten-free goodies?

If you get NY1, watch for a while and check it out. (Personally, I'm a fan of In the Papers and On Stage, even though neither has been good about covering celiac disease.)

You may ask, "Who's Dietz? Who's Watson? Who's Dietz and Watson?" Well, they're purveyors of "World’s Best Meat Delicacies and Artisan Cheeses." And scrapple--but that's off-limits, as you shall see.

According to the Dietz and Watson FAQ, "Nearly all Dietz & Watson Meats are gluten free except: Rotisserie Style Chicken, Scrapple, Bockwurst, Fat Free Beef Franks, Gourmet Lite Franks, Gourmet Lite Beef Franks, Chicken Cordon Bleu, Chicken Florentine and Chicken Portabella. All the rest of our meats are free of wheat, rye, barley and oat proteins."

The following is not the ad. But it's got some potential....



Source (1:04)